Citrus Roots

Our mission is to keep Citrus Heritage alive in the minds of those living in California through publications, education and artistic work.

CITROGRAPH MAGAZINE

The directors of Citrus Roots are elated and honored to have the opportunity to “showcase” our work through the Citrograph magazine. We have become a monthly contributor to Citrograph and are happy to be able to share the first 2 semi - monthly installments with you. More will be available soon.
They are available here in PDF format. March-April and May June

NEW CITRUS EDUCATIONAL DISPLAY

We are happy to say we have completed the set up of 15 cases plus much more. This display will be at the Cooper Regional History Museum in Upland until the end of December 2010. The theme is "THE CALIFORNIA CITRUS STORY" showing the breadth and expanse of the Southern California citrus industry from Wolfskill to the 1960s....

Cal Poly Pomona       Cal Poly Pomona       Cal Poly Pomona
                              

The theme is "THE CALIFORNIA CITRUS STORY" showing the breath and expanse of the Southern California citrus industry from Wolfskill to the 1960s. Few realize the "citrus belt" reached from Los Angeles, Hollywood, Pasadena, Alhambra all the way to Redlands/ Riverside to Orange County. The photos have been collected from the Huntington Library, UCLA, and other libraries and museums illustrate this expansive coverage. The photos are totally outstanding, and many were taken a century ago. In 1913 two of the photos were taken in Pasadena from a dirigible. The passengers stood on a platform suspended by rope from the air ship.

CSUSB        CSUSB       CSUSB

Some of our story reaches back a century ago. To help to understand how life was 100 years ago, we have the silent film strip taken from a San Francisco Market Street trolley filmed a few days before the earthquake and fire. This film illustrates how simple life was for the different modes of transportation moved without any codes or rules. This was the scene of when the trade-name "Sunkist" came into being, Henry Ford started the first assembly line to build his Model T, the Federal Reserve Bank charter was signed roughly in that same period, etc. The innocence of life is clear to the viewer when this flashback is shown, and the decisions made during this "Progressive Period" were profound.

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Similar exhibits have been shown in the University Library and Special Collections at  Cal Poly-Pomona,  John M Pfau Library at CSUSB, and in the H. and P. Pumerantz Library at Western University, Pomona.

 

Orange County Cover

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Our Latest Book

Citrus Powered the Economy of Orange County
for over a half century
Induced by
"a Romance"

$40.00

 

 

Help support our Foundation with your purchase of our citrus crate labels and books highlighting the evolution of the citrus history in California.

These fruit crate labels are not just collector's items, but actual "Citrus Art". Our books make a wonderful gift for a collector of citrus memorabilia as well as the casual reader.

Your support, through either a donation or a purchase of citrus labels and citrus history books can help keep the citrus legacy alive in the hearts and minds of generations to come.

Citrus Roots Mural
This mural is on the corner of "A" Street and Second Avenue in Upland,
commissioned by Upland Community Foundation

Board of Directors

Richard H. Barker, President | Thomas Pulley, Vice President | Pamela A R Barker, Secretary
James C Jackson, Treasurer, CFO | Thomas Spellman, Director | Ana L Norheim, Director |
Allyn Scheu, Director | Ted Batkin, Director

Advisory Council

Pamela Barker | Ted Batkin | James and Joy Jackson | Dr. Maria Lambros | Ana Norheim
Thomas Pulley | Allyn B. Scheu Thomas Spellman | Paul Wheeler
Dr. Vincent Moses & Cate Moses | Richard Barker [ex-officio]

Links

www.citruslabelsociety.com