
Our mission is to keep Citrus Heritage alive in the minds of those living in
California
through publications, education and artistic work.
Citrus Roots' most recent educational display was featured in 15 display cases at the Cooper Regional History Museum in Upland until the end of December 2010. The theme was "THE CALIFORNIA CITRUS STORY" showing the breadth and expanse of the Southern California citrus industry from Wolfskill to the 1960s....
Few realize the "citrus belt" reached from Los Angeles, Hollywood, Pasadena, Alhambra all the way to Redlands/ Riverside to Orange County. The photos have been collected from the Huntington Library, UCLA, and other libraries and museums illustrate this expansive coverage. The photos are totally outstanding, and many were taken a century ago. In 1913 two of the photos were taken in Pasadena from a dirigible. The passengers stood on a platform suspended by rope from the air ship.
Some of our story reaches back a century ago. To help to understand how life was 100 years ago, we have the silent film strip taken from a San Francisco Market Street trolley filmed a few days before the earthquake and fire. This film illustrates how simple life was for the different modes of transportation moved without any codes or rules. This was the scene of when the trade-name "Sunkist" came into being, Henry Ford started the first assembly line to build his Model T, the Federal Reserve Bank charter was signed roughly in that same period, etc. The innocence of life is clear to the viewer when this flashback is shown, and the decisions made during this "Progressive Period" were profound. |